Fractional Marketing Leadership
Hire me as your marketing director
You’ve heard my advice. Now hire me to implement it.
Senior strategic marketing leadership inside your business, at a fraction of what a full-time hire would cost.
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“Fractional” means exactly that: a fraction of my time, and a fraction of the cost.
I work with a small number of businesses at once, which is how you get senior, strategic marketing leadership without paying for a full-time salary. You’re not hiring a generalist or a junior, you’re hiring the real thing, sized to fit.
You don’t need another freelancer. You need someone who owns the outcome.
A freelancer or agency delivers a project, then moves on. This is different. I sit inside your business, ask the questions nobody else is asking, and stay accountable for what happens next, not just for a single piece of work.
How I work
01
Understand
I get into your business and understand the numbers
02
Diagnose
I find out what’s working and what’s not
03
Direct
Build the strategy and guide what’s implemented
04
Review
Check what’s changed and adjust the plan
This is for you if…
➜ You’ve got steady bookings and a real budget, and you want to stay ahead, not just keep up
➜ You want real strategic marketing direction from someone at the top of their game
➜ You want to be on top of your numbers and make decisions with your business head, not your heart
➜ You want to be connected to the forefront of the industry, and benefit from the contacts I’ve built over a decade in it
➜ You want to know just as much about where not to spend your money as where to spend it
What’s included…
A quarterly strategy day, in person
Deep, focused time on the bigger picture. This can be used for deep work, planning, reflection or even staff training
Monthly Check-in Calls
Keep momentum between strategy days with a one hour call to make decisions and move the plan forward
Clear KPIs reported back regularly
We agree what success looks like, and I report progress back to you or your team.
Ongoing access for decisions and questions
A senior marketing voice on tap when something needs a decision or second opinion
Access to my network
If we find a requirement that needs a specialist such as web designer, SEO strategist or Ads manager, I will contact my trusted network and present you with people and pricing so we can make a trusted decision together. I will then work to ensure your strategy is achieved.
IMPLEMENTATION
4 hours of my teams time every month which can be used at no additional cost, from writing blog posts, sending email campaigns or making small website adjustments, these hours will save you and your team valuable time.
INVESTMENT
£1,000 + VAT / Month
Minimum 6 month commitment, so we have time to actually move the needle forward