What the new Pinterest updates mean for your business – September 2020

If you are a regular Pinterest user, it won’t have escaped your notice that Pinterest has been going through some major algorithm updates in 2020. This has sent the platform into a bit of a spin over the last couple of months as they iron everything out! Here are the main things you need to know about the update….

1. New look profile

Pinterest are rolling out a new look profile – your pins are now showing first in more of an instagram style, rather than your boards being listed out! Don’t panic your boards are all still there if you click on the saved tab on your profile!

This means your ‘shop window’ is now your pins as a whole, so just make sure it all looks on brand. The boards are still going to be important for the search and remember most people will find you via search and never visit your profile!

2. Fresh Pins are a priority

Pinterest has been saying for a while now that they want to prioritise fresh pins. This means that new pins you create will be pushed harder than repins to multiple boards. This means that you should be adding new fresh pins regularly and not relying too much on recycling old content. You can use old content and create fresh pins for it though!

3. A new home screen algorithm

Pinterest have said that they are implementing a new algorithm for the home feed so that people see a variety of different pin types. This means people will start to see more video pins in their feeds. Try experimenting with videos pins to attract new people to your brand.

These Pinterest algorithm updates are new as of September 2020. As and when I find out more about the new updates I will back in touch – in the meantime if you have questions you can always ask in my free Pinterest Facebook community. Click here to join.

If you are just getting started with Pinterest then check out my free guide which tells you everything you need to know to get started.

I am also available to work with you one to one or to run a small group workshop on how to use Pinterest in your business. Get in touch to find out more.

Becca xo


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