The Marketing Theme Park Audit
How thrilling is your marketing, really? Rate yourself honestly across each letter of the SCREAM framework. Takes about 3 minutes, no fluff, just clarity.
S
Stand out
What makes someone stop and choose you over everyone else?
I can clearly articulate what makes my business different from my competitors.
Not at allAbsolutely
My marketing content makes people stop scrolling rather than blending in with everyone else in my industry.
Not at allAbsolutely
I actively look outside my own industry for ideas and inspiration rather than copying what competitors are doing.
Not at allAbsolutely
C
Customised transparent pricing
Can people understand what you cost and upgrade their experience with you?
A potential client can find clear pricing information on my website without having to ask me first.
Not at allAbsolutely
I offer different pricing tiers or levels so clients can choose the experience that's right for them.
Not at allAbsolutely
I have premium add-ons or upgrades that clients can choose. It's not one size fits all.
Not at allAbsolutely
R
Reputation
Are other people talking about how great you are, so you don't have to?
I actively collect and share client testimonials and reviews across my marketing.
Not at allAbsolutely
I have strong relationships with other businesses who recommend me and I recommend them back.
Not at allAbsolutely
Word of mouth and recommendations are a meaningful source of enquiries for my business.
Not at allAbsolutely
E
Experience era
Does your marketing feel like something people can interact with and make their own?
My marketing feels personal and interactive, not like a broadcast to a faceless audience.
Not at allAbsolutely
I create content that invites people to engage through polls, questions, replies and comments rather than just scrolling past.
Not at allAbsolutely
Working with me is a genuinely memorable experience. I engage more than one sense and leave clients with something they'll want to talk about.
Not at allAbsolutely
A
Attention economy
Are you grabbing attention or getting lost in the noise?
I prioritise quality over quantity in my content. I'd rather post less and make it count.
Not at allAbsolutely
My marketing makes it easy for people to understand what I do and what to do next. Fast and no overwhelm.
Not at allAbsolutely
I know what my data tells me. I can see which content or channels are actually working for my business.
Not at allAbsolutely
M
Multiple routes
Can people find you, connect with you and enquire wherever they happen to be?
I show up in more than one place online so people can find me via multiple platforms or channels.
Not at allAbsolutely
People can get in touch with me in multiple ways through DM, email, form or WhatsApp. I don't force them down one route.
Not at allAbsolutely
I have systems in place to ensure every enquiry gets an instant response. No one is left waiting and wondering.
Not at allAbsolutely
Answer all 18 questions to unlock your results
0
out of 90
Your SCREAM breakdown
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